CAVEAT #2: THIS BLOG WAS/IS INTENDED TO BE A SHORT TERM SNAPSHOT CHRONICLING MY EXPERIENCES, OBSERVATIONS, MUSINGS, INSPIRATIONS, AGGRAVATIONS, ETC AT TED 2011 (SEE CAVEAT #1). HOWEVER, AS I AM PRONE TO TANGENTIAL FLIGHTS OF MENTAL FANCY THAT DON'T ALWAYS STICK TO THE SCRIPT - AT LEAST NOT OVERTLY - THIS IS ONE OF THOSE TYPE POSTS.
Here are some random, small world things that may/may not be related to attending TED that I would like to get to in this post:
- Weirdly, the IAB Leadership Conference is happening here in Palm Springs at the same time as TED.
- They are discussing copy testing at said conference.
- There is a Newsweek Article about Chicago - "America's Hottest City".
- Rahm Emmanuel and Dan Sinker.
First, Palm Springs may or may not be your first idea of a digital-techno destination mecca hotbed, in fact, besides being the youngest person on the plane (and I'm not young, mind you) en route, I mostly think of Palm Springs in terms of that Entourage episode where Team Vince all bivouacked out to the desert to gobble 'Shrooms and seek the answer of whether Vince should appear in the Benjie movie in Season 5.
Maybe perhaps it's the ideal place to seek some answers.
Well, the IAB is wrestling with a doozy of a question, and I quote (actually copy & pasted from their site):
" . . . as they address head-on two non-intersecting conversations taking place right now in the digital industry:
- the belief that marketing success derives solely from expertise in data gathering and analytics
- the belief that marketing success derives entirely from creativity, context and content.
Quite simply, is the future of marketing a question of man versus machine?"
I guess I'm curious about the IAB's/ANA/4A's pov on the above questions, digital metrics and how it affects OR is affected by creativity. I will be following that one. My very very very superficial reaction to copy testing digital campaigns is, no surprise, not happy. I guess, again without knowing the details here, isn't the internet one giant testing machine? Doesn't it already measure behavior? Isn't that the beauty of an interactive system? Instant and prolonged feedback?
Hmmm . . .
So Newsweek is proclaiming that Chicago is now hip. And goes into deep detail about why. Makes my head spin a little bit when a publication like Newsweek uses the term "hip". Kinda makes me uncomfortable. Like when Phil Dunphy explained "wtf" on Modern Family. Anyway the positive attention for the city is nice. I did think Rahm getting the nod as Mayor would help the image of the city in terms of the coasts. Speaking of Rahm . . .
So Dan Sinker has been outed as the man behind @MayorEmanuel, maybe one of the funnest/funniest fake twitter accounts since @BPGlobalPr. Though, I must say, I did find Dan's portrayal as the f-bomb dropping Chicago Mayoral candidate hilarious conceptually, the joke got a little old in the constant barrage of tweets. So I liked the idea a whole bunch, SERIOUSLY, it's once I got the joke I almost didn't need to see the tweet(s). I know I will be alone in that sentiment.
NONETHELESS . . here's the small world thing. We had Dan speak at one of our Energy BBDO Salons, which (watch this) is modeled at least in spirit to a TED Talk, where he talked about "side projects" (it was a very cool talk) where Dan talked about the importance of having creative side projects (I can't do the talk justice here) and how that's how he gets to new and different ideas. Evidently @MayorEmmanuel was one of the side project he was brewing up when he came to see us last year. And I love the description of Dan in the linked Atlantic profile: "The genius behind @MayorEmanuel is Dan Sinker, who has a heart made out of Chicago and balls of punk rock. "
Maybe not so random after all . . .
Dan, you're not alone. There were loads of gems in the @MayorEmanuel tweets, but there was a lot of overkill too.
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